Is your organization data-driven or data-centric?
Instant download – Data Centricity: Make Data your Secret Weapon
A data-centric strategy – also known as “data centricity” – views data as the primary assets, allowing applications to be introduced, maintained and retired as needed. This revolution from data-driven approaches to a data-centric philosophy can be challenging for organizations to adopt. Rather than focusing on business functionality alone data-centric organizations understand that the true value lies in placing data at the center of every new strategy.
Data is treated as an appreciating organizational asset that opens up new revenue and value channels, additional products and services and even new platforms and business models. Truly data-centric organizations build a strategic data operating model to optimize on customer value and build technologies, processes and people (structure) around it.
Data centricity is a key business strategy, led and owned by executive leadership. While few organizations have truly made the transition to data centricity, the benefits of this mindshift are extraordinary including:
- Brand Monetization
- Relevant Customer Insights
- Enhanced Process & Resource Optimization
- Risk Reduction
- Efficiency Boosts